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ASICS is an acronym for the Latin phrase "Anima Sana In Corpore Sano", meaning "Sound Mind In A Sound Body". This phrase has shaped the company. Asics is focused consistency, innovation, and a commitment to quality and originality.
ASICS® ongoing bio mechanical research is the discovery of startling differences in the movement patterns of male and female runners, as well as differences in foot shape and size.
Everything we undertake at our research and development center in Kobe, Japan is developed on the basis of scientific work with the intensive cooperation of male and female athletes. And with a very clear objective:
Producing innovative sports product solutions and technologies to help athletes achieve their goals.
The history of Onitsuka Tiger began with the establishment of Onitsuka Co. Ltd. in 1949. Based on the philosophy of bringing up sound youth through sports, the company has maintained the tradition of specializing in the manufacturing of sports shoes using original ideas and applying epoch-making techniques.
As the Japanese people recovered from the war and began to appreciate the benefits of sports, Onitsuka Tiger shoes were on their feet. The first basketball shoes in Japan had a tiger face design on the arch of the foot and this became Onitsuka's trademark.
